Pure Rock is a brand of salt, meat and eggs in the Pakistan, that was introduced in 2022. Formerly a brand of Jeiotech & Associates in mining area it became 2017. As a result of the change, production of Pure Rock salt was moved from kalabagh, a traditional center of the Khewra Salt Area, to factory and buying house at Gola Road Khewra District Jhelum.
Pure Rock Salt is a premium, chef-selected, and best quality salt for high blood pressure peoples.
It was started by Jawad Hassan, Muhammad Jalal Dar and Chef Miss Saima Raiz in 2022.
Today Pure Rock features the world’s premier finishing and seasoning salt products, unlike anything else available on the market, with the highest quality ingredients sourced from around the Punjab Pakistan.
BUYING AND SOURCING:
Our sample makers work side-by-side to eliminate any guesswork. The utmost care is taken to ensure the end product is from Mine to Dispatch. The Extreme marking and grading team is very efficient and communicative. They have always been quick to respond, give suggestions, help source, and provide accurate lead times or pricing.
ROCK SALT:
Rock Salt are from mined from the south-facing scarp of the Pothwar Plateau in the Punjab region of northern Pakistan. It is buried amid mountains (literally) of sedimentary rock dating back over 500 million years ago. The salt that is taken out of here is revered as the purest of all the salts and is known as the ‘King Salt’ and originally served to royalty only (not common folk who used other salts) for both cooking and as a therapeutic ingredient.
MEAT & EGGS:
Our strategy describes sustainability in along Pure Rock Multi-dimensions: How we produce healthy and safe food products for the Pakistani population, how food must be produced on nature’s premises and how food production needs to contribute to a viable agriculture and vibrant villages throughout the country. In addition, our food production must also be responsible in industrial terms and cater for social sustainability. In order to achieve our goals, we are dependent on close cooperation with business, authorities, research and civil society.
We tend to say that we produce food on nature’s own terms, and based on the Pakistani resources.
PURE ROCK
H No 26 M, Ward No 20,
Islam Gunj Khewra,
Distt Jhelum, Punjab
Call Us : +923025352296